Significance of Qualitative Stock Analysis:
It is essential to remember that ultimately it is people who run the companies and not numbers. Humans create and buy the services or products offered by any company. Hence, it is not possible to look at the firm as just a collection of numbers.
2. Employee Satisfaction: Any company that is truly interested in customer satisfaction should first focus on meeting the employee’s needs. It can be done by observing the employee turnover ratios. If the firm has a high turnover ratio then there could be a sign of an unhealthy or toxic work environment. Thus employees require the best amenities and a powerful independent HR.
3. Supplier Satisfaction: It is highly important to treat suppliers fairly as well. A healthy relationship with suppliers goes a long way as it can provide its customers with a greater product experience.
4. Customer Satisfaction: Most analysts would agree that market capitalization is greatly influenced by brand power, i.e. stock prices are directly affected by customer satisfaction. So, you should consider this factor for which best stock to buy. Every action of the firm can gear towards customer satisfaction. Nobody wants to deal with an organization that deals horribly with its customers. Therefore, focusing on the preference of customers with the qualitative approach can lead to a successful outcome for the firm.
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